5 Essential Strategies for Growing Your Medical Practice
Healthcare is an unbelievably profitable and competitive industry sector, especially for private practitioners, where every doctor is trained to provide quality medical service. However, running a thriving practice is an entirely different matter than providing patients with top-quality healthcare. That’s why you need to take a step back and look at your practice from a business perspective.
Like in every business, growth is crucial for long-term success, and in today’s competitive healthcare sector, it’s significant to grow your healthcare practice continuously. Nevertheless, taking the proper steps to grow your practice in 2021 can be an overwhelming experience. Business and marketing trends are constantly transforming, and also each practice is different. So, there’s no growth strategy applicable for all cases.
But what do you need to do in order to stand out from your competition? By taking a few smart moves and implementing a couple of strategies, you can bring your private practice from looking for patients to we don’t accept new patients at the moment.
This article shows you five essential strategies that can help improve your medical practice’s growth. Continue to read below to find them out.
Improve Your Digital Marketing Efforts
In 2021, digital presence is significant for any business and every medical practice. Consequently, treating your practice as a business and not just a way to provide health care means having an adequate marketing plan. Marketing comprises plenty of techniques, plus the trends change every year.
More and more healthcare providers are employing digital marketing agencies that offer medical marketing solutions like the dNOVO Group to improve their digital presence. Therefore, to grow your medical practice, hire a team of marketing experts that will build a detailed strategy and action plan that includes industry-related branding, proper website design, creation of content, and SEO strategy for boosting your medical business.
Transform And Modernize Your Medical Lab By Implementing The Latest Technologies
A significant part of growing your practice is ensuring you meet your administrative needs. If you want to bring in more patients, you’ll need a solution to keep you organized. In fact, around 80% of healthcare providers use some kind of EHR to reduce the amount of time for patient data entries.
Healthcare professionals and institutions have a serious concern with lacking time and labor. Sometimes you don’t have enough time and workforce to grow your practice because there are many other things to do. So, it’s good that now you have comprehensive enterprise-level solutions like the LIS lab system that can support and streamline the whole life-cycle of your financial and laboratory operations.
Today, solutions like these drive business growth, minimize labor costs and enhance revenue. Ultimately, they’re the ultimate choice for modern laboratories ready to bloom by gaining a competitive edge in efficiency and productivity.
Register Your Business On Google Maps
If you’ve ever used Google Maps, then you’ve perhaps noticed that it doesn’t list every store, restaurant, and business. That’s because you need to register your business on Google Maps in order to list it.
Simply put, to improve your customer approach, you’ll have to appear on Google Maps. If your business doesn’t appear there (one of the most commonly used GPSs in the world), then Google Maps will drive your potential customers or patients away, leading them directly in the arms of your competitors.
Utilize Mobile Medical Apps (MMA)
Specialized modern-day applications are accessible tools that will assist both healthcare providers and patients. Around 325,000 healthcare applications were available on app stores in 2017, and that number only continues to grow each year.
Applications offer a variety of benefits, like time and patient management, health records, learning, and training, communicating with other health professionals, and medical information references.
You can integrate some of the apps into your patient portal, and others you can recommend to your patients. For instance, there are apps that remind patients to take their medications and apps that track patient’s cardiac rhythm.
These apps are a great way to bridge the gap between patients and providers. Today, patients want to have more autonomy in making health-related decisions. So, offering them a way to take the lead in their own well-being will definitely grow your practice.
Consider Expanding Into New Areas
If you’ve implemented nips or additions to organize the growth of your practice, you can consider starting to think about new horizons. Testing out new things will add additional leverage to your practice. One way of broadening is by joining forces with other practices or providers.
Usually, you can refer to each other to patients. A partnership between two practices is a good way for sharing resources and providing each other a boost. You can also consider adding new services.
Providing a wide variety of services will give more options to your patients. At the moment, one of the most popular examples of that is telehealth or teletherapy. Offering remote medical services uncovers a whole new world of people who could ultimately become your next patients.
The healthcare industry is transforming almost every year. So, by putting these five strategies into place, you can successfully grow your private practice all while bettering your community’s access to the first-class healthcare that you offer.
Dave is a serial entrepreneur who co-founded Shortlist in 2018, a marketing un-agency that serves as an outsourced dedicated marketing team. He has also co-founded Less.churn, a churn reduction app, prior to selling it in 2018. In 2012, he quit his job to travel the world, and has visited over 65 countries.