Category: SEO
6 Ways to Improve your Website Ranking in 2020
As a business owner, you will be aware of how vital the ranking of your website is to the ongoing success, or even survival, of your brand. Did you know that an estimated 75% of people will never scroll past the first page of Google? However, if you are ranking highly on Google and the […]
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Beginners Guide: How to Promote Your WordPress Blogging Site
WordPress is one platform that has made blogging easier. Anybody and everybody can now easily start a blog according to their own passions and gain exposure. However, having a creative blog that has appealing content and launching it online is not enough. To increase traffic and SERP rating, you need to focus on promoting the […]
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4 Social Media Tips For First Time Business Owners
If you’re starting your first business, it’s important to establish a few solid marketing channels in order to grow. Paid ads, email marketing, PPC, and other channels form part of this, but one channel that you should definitely focus on in 2020 is social media. Social media is creative, versatile, and offers a variety of […]
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7 mistakes to avoid when implementing SEO for E-commerce
SEO (Search Engine Optimization) is a key factor when it comes to improving your website and ranking on popular search engines such as Google, Bing, and Yahoo. This is important because ranking determines clicks and clicks determine traffic. However, this is just a basic understanding of how SEO works and the practical aspect of require […]
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How to Write SEO Friendly Content in 2020
If you want to draw attention to your business, blogging can be a good solution. However, making your blog work effectively can be a difficult task. Quite often, bloggers and site owners quickly get discouraged when they see that their efforts don’t produce the desired results. The truth is that blogging or managing a website […]
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8 Ways to Use Your Online Marketing Budget More Effectively
In the online environment, there is no such phrase as ‘ample marketing budget’. There are always additional keywords to test, SEO ideas to implement, and audiences to experiment with. However, the abundance of choices does not mean that all these instruments are equally effective and will produce positive results for your company. While some metrics […]
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What SEO Techniques Will Help You Drive Organic Traffic
Improving your search engine rankings in 2020 is no easy feat. With the growing competition and the ever-changing SEO techniques, getting past your competitors require something more than merely incorporating keywords on your site. Essentially, it all comes down to how much value Google thinks you give to your audience. This is why most of […]
Continue ReadingBoosting Your SEO Performance: A Short Guide
It’s the question on all marketers’ lips: how can I get my company or client to the top position in Google’s search results, optimizing its search engine performance? While there are, of course, some rudimentary rules where SEO marketing is concerned and many of them are well-known inside the industry, Google’s changes in algorithms change […]
Continue Reading10 Fast Ways to Convert Facebook Followers Into Customers
It’s exciting to have a throng of Facebook followers, but it’s tricky to turn them into customers. Not all of your followers are strong business leads. Many may only have a casual interest in your company. Some may not even be real; Facebook was accused in 2014 of selling fake likes, follows, and shares. But, […]
Continue ReadingWhat is negative SEO and how you can be affected
Every business has competitors which often include some unethical ones who prefer to blow in somebody else’s candle so that they can shine brighter. Such individuals attack competitor sites with unnatural, spammy links, or even DDoS (Denial-of-service) rather than working on their websites in order to improve user experience. This is known as negative SEO. […]
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