5 Tips For Your Shopify Store
E-commerce is incredibly attractive to many people. Finally, it’s the chance to expand your retail store and avoid the extra costs that would come with opening another physical store.
1 – Make Buying Simple
You should focus on giving your customers a smooth interface that invites them to return to your store and become a regular. Give them simple registration that’s quick and voluntary (that means providing an option for guest checkout). You might want to consider offering an incentive offer for them to sign up; this can be as small as a dollar. Give them a quick checkout process that tries to minimize the thought involved with checking out.
2 – Be Easy to Contact
Make it incredibly easy to find your contact details and let customers know that if they have any questions about anything, they can just ask you. As you already know, customer service is incredibly important, and if you do it successfully, your business will enjoy the benefits of repeat customers for years to come. Make sure you build an email list to increase engagement and encourage repeat buys, and always prioritize fast, clear responses to questions.
3 – Offer Something Unique
Even if you don’t manufacture your products yourself, you should try to offer something that nobody else does. For some, that’s a brand, though this is very hard and effortful to develop successfully. For others, it’s offering an extra service or type of product that competitors don’t. Product bundles are a prime example of this.
4 – Be Clear and Trustworthy
You should make your consumers feel confident in you and have clear FAQs and policies that don’t confuse them with lawyer-like terminology. Set a returns policy and make sure your customers know what happens if they complain that a product is defective or has never arrived.
5 – SEO
Link Juice, Google snippets, and the SERP all sound like nonsense terms, but they are a vital part of search engine optimization. This should be a huge priority for you, as it is responsible for driving customers to your store. Think about the last time you went to the second page of Google. What about the third? By optimizing your site for search engines, you can make sure that you are easier to find than your competition. There are companies that can help you with this, but you can also do it for free if you have a passion for reading and a bit of free time.
Shopify takes a lot of hassle out of e-commerce. You don’t need to worry as much about coding, but that doesn’t mean that you can rest easy. Even if you’ve implemented all these tips, you should never consider your work as complete. As technology and trends continue to develop, you should work hard at keeping up with what your consumers want. Giving your customers value is the driving force behind a profitable business.
James Daniels is a freelance writer, business enthusiast, a bit of a tech buff, and an overall geek. He is also an avid reader, who can while away hours reading and knowing about the latest gadgets and tech, whilst offering views and opinions on these topics.