How to Generate High-Quality Leads in the Era of Chatbots
To successfully navigate today’s competitive business environment, one of the crucial requirements is generating a steady flow of high-quality leads. Business lead generationis nothing but the process of identifying and targeting prospective new customers/leads to capture their interest with the business offerings. However, accomplishing this goal isn’t anything less than an uphill task. Every business finds it extremely challenging to convert the visitors on their website into prospective leads despite having regular product inquiries and heavy website traffic.
Although it’s impractical to expect every visitor to turn into a prospective lead, there certainly are ways to maximize the leads and optimize the ROI. One of the excellent ways that businesses can do this is through chatbots and live chat. In this blog, we are discussing some of the ways of generating high-quality leads in this era of chatbots and live chat software.
The emergence of Artificial Intelligence tools such as chatbots has changed the way businesses offer online support interaction to the clients. These chatbots can easily predict buyer behavior, patterns, search criteria, and decisions for robust customer engagement, that eventually helps in online lead generation as well as conversion.
Ease of customer service is one area that has been significantly impacted since the invention of Chatbots. It not only solves customer queries effortlessly but also allows companies to have a real-time, engaging conversation with users/consumers as a part of their front end marketing strategy.
Some of the excellent features of chatbots that help in lead generation process include-
- Ability to converse maturely
- Can be integrated with CRM
- Emotional intelligence
However, as per studies, more than 70% of consumers say that live chat is their first choice when it comes to the most preferred method of communication.
The last few years have seen live chat services emerging both as a popular customer service channel as well as a reliable way for business lead generation.
Wondering how exactly can live chat help with the lead generation process and what are some of the benefits of using live chat software.
Live Chat Software- The New & Better Way Of Lead Generation
Live chat is an excellent option to transform the lead generation process as it is the simplest yet fastest way to reach out to potential customers. Integrating live chat into your website enables more and more potential customers to reach your customer support representatives directly, and in real-time. Here are some of the ways you can generate high-quality leads using this tool.
Reduces wait time
Multiple studies show that a live chat feature can bring a definite increase in lead conversion rates and sales. Having a real person talk to you in real-time while you make a purchase decision adds great confidence, and customers spend more than the ones who don’t use live chat. Additionally, with live chat added to the website, current as well as potential customers don’t have to wait for a long time before they get to talk to a representative. Offering this kind of better and faster customer experience helps you build a pool of satisfied, repeat customers, and betters your chances of quality lead generation.
Creates a personalized live chat experience
Live chat software allows you to offer a personalized experience to your potential customers. This will not only make them happy but will also give you the advantage of generating more leads through word-of-mouth. Remember that although this is an era of chatbots, customers still look for a human touch when they communicate with any business, and a personalized live chat experience allows you to build a strong and authentic brand.
Analyze chat history and live chat data
Using live chat software, you can easily generate more qualified leads by analyzing the live chat data. Starting from visitors’ behavior, their location, the web pages being browsed by them, the number of times your website has been visited, to how long your visitors have spent on a specific webpage, you can have every information. By analyzing this data, you can get a better understanding of your customers, leading to more structured marketing campaigns to generate qualified leads and boosts sales.
Live chat is undoubtedly one of the best lead generation tools available, that businesses can leverage to their advantage. The main benefit of live chat software is to improve your customer service response time, which eventually leads to satisfied customers and better business opportunities. If implemented properly, connecting live chat with your business CRM and other tools can be instrumental in your sales and lead generation cycles, as well as in the follow-up processes.
Jason Grills is a technical writer currently associated with ProProfs Chat. He enjoys writing about emerging customer support products, trends in customer support industry and the financial impacts of using such tools. In his spare time, Jason likes traveling extensively to learn about new cultures and traditions.