6 Social Media Marketing Tools for Creating Better Content

Introduction

Social media activity represents one of the pillars of a successful business in the modern market. Raising brand awareness, increasing your reach, feeling the pulse of your target audience, all these depend heavily on your social media presence. However, it’s not enough to simply exist online; in order to have a reputable media image that can scale your enterprise, you need to publish compelling content that will engage your audience and pave the way to the successful execution of your marketing strategy.

The best way to analyze the impact that your content makes throughout social networks is to have detailed information regarding all aspects of your social media activity. This way you can learn what type of content works best, where you need to make improvements, and even which social media platforms provide the widest pool of followers. Keeping track of all these various aspects is not an easy thing to do, it requires a lot of dedication, time, and resources that most business owners just can’t afford. This is why some smart people started developing social media marketing tools that allows simpler social media account management along with a wide arrange of features that provide meaningful insight that makes content improvement much easier to perform. Let’s take a look at some of the best tools that you can use to analyze and manage your social media content.

Hootsuite

This piece of software allows you to control all of your social media accounts seamlessly through a single user-friendly dashboard. With Hootsuite, you can store your content on a cloud, which saves your own disk space and keeps your content organized and safe. Furthermore, you can schedule each post and allow Hootsuite to automatically post content on any platform you desire in case you are unable to publish your content manually due to a meeting, travel, or any other reason.

This software also allows you to keep track of the performance of each individual post, with detailed information regarding conversion rates, ROI, and other info.

Buffer

Another cross-platform social media marketing tool that puts all of your social media accounts in one place, but also allows you to share access with 25 additional team members. This is an excellent feature for those who like to delegate work. Per example, you can have a team member providing proofreading services, hire an expert that will provide help with academic writing without the need to share your own login information.

Moreover, this little tool also comes as a browser extension so you can add new content while surfing the web. One of the most useful features, among many others, is that you can analyze your content and learn which aspects need improvement.

Lithium

With Lithium, you can manage your marketing campaign, content, and audience responses at the same time and on different social media platforms at the same time. One of the most useful features in regards to improving your content is the ability to keep track of any online discussions that concern your brand. Hearing what people have to say about you can help you create ideas for new content that will attract even more customers. So if you use online writing service for your content you can deliver point by point instructions and get the results you aim for.

Socialbakers

Artificial Intelligence based software that provides state of the art analysis of your social media presence. This tool manages and keeps track of your content across all popular social networks allowing you to receive information that will help you create personalized content that will really engage your audience. The AI that drives the software analyzes your target audience, their likes, and dislikes, thus allowing you to get deep insight into your audience’s hearts and minds. This EduBirdie review is the perfect example of how important it is to publish content that the audience can relate to.

Agorapulse

Another easy-to-use piece of software with an abundance of features that can help you improve your marketing content. More than that, Agorapulse allows you to schedule publication of premade content so your post will hit the audience at the perfect moment. Moreover, you can republish already published content that shows good results and increase your reach. Ultimately, this tool provides you with the means to analyze your data, as well as monitor and respond to audience engagement.

Post planer

Rather than waiting for the results after publishing your content, Post planer analyzes your previous content, crawls through the internet to compare similar content related to your industry and gives you the best possible content options that will hit the spot with your target audience. This tool can also create a schedule for you so you don’t have to worry about when is the best time to publish your ideas. Needless to say, Post planer combines all social networks, which means all of your social media accounts are in one place.

Conclusion

Someone once said that “Content is the king”, however, the king’s rule is determined by the power to inspire large masses and potential to grow the reach of its kingdom. These tools are just a drop in the sea of tools that should help you create more compelling and engaging content. Remember that true inspiration comes from you and your belief in what you have to provide to your viewers. Lean on software as much as you can, but don’t forget that in the end – nobody knows your creation better than you, and nobody can show care for your audience better than you.

Digiprove sealThis content has been Digiproved © 2019 Antonie Potgieter

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