Top 5 Marketing Tips That Will Get You More Traffic
If you are a webmaster who wants to increase site traffic, then digital marketing is definitely the right way to go. Although it takes a lot of time and effort to create a good marketing strategy, the result is definitely worth it.
According to the study, digital marketing costs 62% less than traditional marketing and generates about three times as many leads. But in the sea of marketing channels and content features, it’s not easy to choose the ones that can have the biggest impact on your target audience.
Our goal is to give you a hand here, so keep reading to learn the top five marketing tips that will get more traffic to your website.
1. Create Outstanding Content
The first way to grow website traffic is to create amazing content that your audience loves to read. You need to understand the fundamental traits of your target group and make posts that perfectly correspond with the needs and requirements of an average consumer.
Modern users demand long-form content that covers topics from all angles. A study suggests that the ideal length of a blog post is 1.6 thousand words. You don’t have to stick to this exact number, but the fact remains that only longer articles can help you stand out from the bunch of competitors.
Jane Gardner, a digital marketing expert at GradeMiners, explains the content creation logic: “You need to be very insightful and analytical in order to prove professional skills and expertise. At the same time, try to build a unique style of writing that makes you different than other authors. The goal is to craft posts that are both educational and entertaining.”
2. Use Social Media
Creating a content that attracts readers and improves search engine ranking is mandatory, but it can only get you so far. In order to maximize the discoverability of your website, you need to promote it using other channels like social media.
It’s a huge opportunity to grow traffic because networks such as Facebook or Instagram have over two billion daily active users. It’s a huge figure that grants you access to almost a third of the global population, which means you must market your content on social platforms.
Keep in mind, however, that it’s not necessary to create accounts on all networks. For instance, B2B organizations should focus on LinkedIn and Twitter because the vast majority of prospects can be found on these two platforms.
To put it simply, you need to be aware of audience preferences and concentrate on channels that have the biggest potential to improve the performance of your own website.
3. Conduct Interviews with Opinion Leaders
Each niche or industry has a few thought leaders who often discuss the latest trends and developments in a given field. Key opinion leaders are well-known and they can influence a lot of people, so you might want to consider taking their popularity to your advantage.
We recommend you to conduct interviews with industry opinion makers. It’s a win-win situation because influencers become even more popular and acknowledged, while your website earns additional visits from people who’ve never been there before.
And the process is not as complicated as it may sound. All you need to do is ask and propose some interesting discussion topics. In most cases, industry thought leaders are willing to engage quickly.
4. Answer Questions on Q/A Sites
Do you know that “question and answer” websites like Quora or Formspring attract millions of users on a daily basis? These are highly credible sites that can help you boost online reputation and establish yourself as an expert in your area of work.
All you need to do is create a profile on Quora or any other Q/A site along with a nice photo and your professional title. After that, you can engage in conversations and give answers to industry-related inquiries.
You should write excellent answers to impress the audience and convince them to visit your website. If possible, it would be perfect to add a link that is closely related to your answer and redirects users to your website. Doing so, you will earn more traffic and encourage people to browse through the website even further.
5. Use Automation Tools for Better Content
The best thing about digital marketing is that you can find all sorts of automation tools online. Numerous platforms can help you to create better content and win over new followers. Some of the most interesting solutions include:
Hemingway: This app helps authors to proofread documents and polish their writing.
Affordable proofreading services : Is a professional content creation service that can give you tons of useful ideas or assist you in writing new posts.
Headline Analyzer: CoSchedule developed an amazing headline analyzer to help authors design better titles.
Canva: Website content looks much better when you add visual elements. Canva is a library of beautiful templates and visuals that allow you to improve content quickly and effortlessly.
Building steady traffic is the basic goal of every webmaster, but it’s not easy to get your foot in the door with dozens or even hundreds of sites in your niche. For this reason, it is fundamental to design a good digital marketing strategy that has the potential to attract new visitors.
In this post, we showed you the top five marketing tips that would get more traffic to your site. Make sure to use our suggestions and let us know in comments if you have other traffic generation ideas – we would love to see it!