Types of Digital Marketing and How To Use Them

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Digital Marketing is a powerful way that can be used to generate more traffic, leads, and sales for your business. Digital marketing has grown incredibly in the last decade with an influx of new technologies. Digital marketing ranges from social media ads to email campaigns, all of which are designed to reach potential customers on different digital platforms. In this blog post we’ll cover some common types of Digital Marketing and how they work so you can choose the right one for your needs!

Digital Marketing is a powerful tool that can be used to generate more traffic, leads, and sales for your business. Digital marketing has grown incredibly in the last decade with an influx of new technologies. Digital marketing ranges from social media ads to email campaigns, all of which are designed to reach potential customers on different digital platforms. In this blog post we’ll cover some common types of Digital Marketing and how they work so you can choose the right one for your needs!

 

Social Media Marketing

Social Media Marketing is one of the most common Digital Marketing strategies. Social media platforms like Facebook, Twitter, and Instagram allow you to create ads that users can see in their feed or search results.

By targeting your social media ad towards specific demographics with interests relevant to your business, you’ll be able to get more engagement on these posts which translates into higher click-through rates and more conversions. You can further track and improve your overall social media performance with the help of social media automation tools.

There are a few ways to use social media ads to your advantage. You can pay for a standard post or sponsored story, which will allow you to reach the most people possible and is perfect if you’re trying to increase awareness about your business.

If you want to target a specific demographic with an interest relevant to what you offer, then Facebook Ads are where it’s at!

You can create Facebook Ads for your business by choosing a specific demographic to target (age, gender, location) and then selecting the “interests” that are relevant. You’ll be able to write an ad specifically targeted towards someone who is interested in what you offer because they’re on Facebook all day! This type of targeting will help generate higher click-through rates and conversions because your ad is more likely to be seen by someone who’s already interested in what you have. With these ads being very potent it’s important for you to monitor them all the time and adjust them if it comes to ad fatigue. This can be easily done with tools like Pudding.ai that monitor your ad performance and allow you to easily edit them.

In addition to boosting post engagement, Facebook Ads can also help get potential customers’ contact information so that the company can follow up with them later on down the line. If a customer likes or comments on one of your Facebook posts, you can create a custom audience so that you are only targeting those customers with ads related to the post they liked.

 

Email Marketing

Email Marketing is a powerful digital marketing tool because you can reach your audience at all hours of the day!

When it’s time to send out an email campaign, there are two main methods. You can either use autoresponders or manually craft individual messages that will be sent out on specific days and times. Automated emails work best when you have a set of messages that you want to send out at specific intervals, such as reminder emails or product updates.

Manual email campaigns are best for lead generation because they can be more personalized and focused on your potential customers’ interests. Sending an individualized message through email is much easier than doing so with social media ads because it doesn’t require as much time or resources.

One of the best aspects about email marketing is that you can track when someone opens your campaign, how many times they open it, and where in the message their mouse hovers!

This allows you to create more targeted messages for customers based on what content appeals to them most so that you’re sending more relevant content to more people.

You can also use email marketing as a way to build relationships with your customer base by sending out newsletters that provide updates on new product releases or company news. This type of communication will keep customers engaged with what you have going on and increase the chances of them buying from you in the future!

 

Video Marketing

Video Marketing is an excellent way to grab people’s attention and get your message across quickly.

There are two types of videos that you can create for video marketing: explainer videos or product overviews. Both serve the same purpose, but they’re used in slightly different contexts.

Explainer Videos answer a question about your business so make sure you have a clear question that you want your audience to know the answer to! This type of video is perfect for educating people about your business and getting them excited about what you have to offer.

Product overviews are used more for selling products or services because they provide more detail on what exactly it is that the company offers. The video can showcase the product or service in a positive light so that the audience is more inclined to buy it.

Video Marketing can also help increase your conversion rates because customers are able to see what you have and understand how it works before they’re about to purchase something.

This gives them time for second thoughts if needed but still ensures they walk away knowing exactly what they’re getting into.

 

SEO

SEO stands for Search Engine Optimization and is the process of increasing your website’s rankings in search engine results pages.

There are many different factors that go into SEO, such as how optimized your content is or what keywords you’re targeting. Content optimization includes using a variety of words related to the product or service being offered so that it appears more prominently in search engine results pages.

Targeting keywords is also a great way to make sure your content ranks higher because you’re targeting words that are more frequently searched for in the area of interest. You can do this by researching what people have been searching for or asking around on forums related to your business topic.

To get your website to rank higher in search engine results pages, you need to increase your overall domain authority. This is done by getting more backlinks from other sites that are related to the same topic so that there’s a clear connection between them and what they’re linking to.

Serial entrepreneur Darshan Somashekar, who runs gaming platform Solitaired.com, explains, “SEO is powerful because once you achieve competitive rankings, your cost of acquisition is close to nothing compared to other paid marketing channels, improving the margins of your business. It’s been an important channel for us with our solitaire and other classic games.”

 

Pay-Per-Click (PPC)

Pay per Click (PPC) is a great way to promote your business in an instant!

Google Adwords, for example, allows you to buy keywords and create ads that will show up as sponsored links. These searches are usually related to what the person was looking for previously so they’re more likely to click it because of how targeted it is. It’s a good way to drive targeted traffic to your site.

PPC ads are usually based on cost per click and you can adjust the budget as needed. You’ll also need to monitor these ads because they’re paid by an auction, so it’s not guaranteed that they will show up even if you have them set for a high bid amount. To make sure they’re profitable, you’ll need to monitor your conversion rates.

PPC is a good way to measure the success of campaigns quickly and efficiently because it’s easy to set up ads that are relevant for what people are looking for or have already shown interest in on Google.

To get started in PPC, you’ll need to create a Google Ads account and set up your first campaign.

 

Graphic Design

Graphic design is a key element of digital marketing because it enables you to create brand awareness, engage customers, and build emotional connections.

Graphic design is the process of using graphics such as typography, photography or illustration to present a message visually. A graphic designer might use their skills in order to create visual identity systems for companies that are looking for branding solutions, or to create brochures, advertisements or logos.

If you’re new to graphic design, you can use templates and apps to help you design graphics on the fly.

There are many templates that can help you create designs for your digital marketing content. There’s even flyer template online that you can use to create and design your own marketing flyer for an upcoming event.

 

Conclusion

We’ve looked at the different types of digital marketing that you can use to promote your business. It’s important to know what type of campaign would be best for your current needs and goals.

Now is a good time to get started thinking about how you want to grow or improve your online presence in 2021!

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