7 mistakes to avoid when implementing SEO for E-commerce
SEO (Search Engine Optimization) is a key factor when it comes to improving your website and ranking on popular search engines such as Google, Bing, and Yahoo. This is important because ranking determines clicks and clicks determine traffic. However, this is just a basic understanding of how SEO works and the practical aspect of require a deeper understanding of how all these elements work together.
Optimizing an e-commerce site is a process rather than an event that takes just a short span. It may take time and effort, but if and when done in the right way, the rewards are fulfilling.
A lot of entrepreneurs make fatal mistakes along the way. This leads to the dismal performance of their websites and generally never rising to their full potential. In this article, we highlight some of the common mistakes that you need to avoid when implementing SEO for e-commerce websites.
- Slow loading pages
Website speed matters the most. The faster your pages load the better signals Google receives. A fast speed loading on site will improve and make the user experience great and memorable. This will have a good impact on your sales and products on your e-commerce site.
The speed is directly attached to the site’s bounce rate. Bounce is the rate at which users to your site leave before clicking on the site. Statistics opine that more than 50% of online users will leave if a site takes more than 3 seconds to load. That is a huge number considering the conversions you could be missing.
E-commerce sites carry relatively heavy content with photos, videos, and hyperlinks. It is therefore important to ensure that the site is built in a manager that accommodates all these aspects with ease.
- Poor Quality content
Content is key to the success of any website, and even more important to eCommerce sites. However, content for e-commerce has to reflect the products, goods, and services that visitors can relate to. This is a factor that considerably differentiates content for e-commerce sites and any other.
Avoid thin content which will make your brand seem the same to others as it has no value at all. Joel House SEO Sydney observes that quality contents include information checklist, video tutorial, blog post, links, and live pictures. The more quality content you can provide to the user, the more they will follow your brand and visit your site regularly. If you really want to achieve high ranking and successful brands, providing quality content will be the best way.
Duplicate content also brings down the quality of content. It hurts the site ranking. Always make sure your links are consistent throughout. By this, it will be easy to navigate through the internal links. Most business owners understand the benefit of having links linking back to their sites. It is advisable to add internal links within your sites to add quality content
- Social Media Linking
As a business owner or a person who wants to grow his/her brand, you have to have a strong social media presence to promote it. Some search engines analyze the way people interact with your brand on social channels. The stronger the social media engagement, the more SEO benefits your brand receives.
Many businesses and brand owners often think that a great piece of content automatically attracts tons of links, but it’s a rare case. To succeed great content need promotion. There are several ways to promote your SEO; running a paid social media campaign, using social media influencers and current clients, blog content in video to be shared more, ask other brands that you can relate with in business (not competitors though.
- Using the wrong keywords
This is one of the common mistakes in SEO. With e-commerce websites, keyword determines the success of particular products and the performance of the website at large.
Proper placement of keywords and their general use in every page ensures that visitors easily land on the products they are looking for.
Some key factors that may lead to misuse of keywords include; use of irrelevant keywords to attract more traffic, misuse of keywords Meta tag and redirecting and cloaking. Instead of using one-word keywords, make use of use longtail keywords even though it will not be searched more often, your site will likely to get more traffic as they are more specific.
- Short term focus.
It is important to note that while creating SEO, you must always focus on great user experience. By doing so, you will be sure to create a site that is focused on the long term. Make an effort to have a progressive strategy of continuous maintenance. Search engine algorithms change often and you must keep your strategy fresh by learning what’s new, and implementing tactics that work with modern trends. By doing this, your ranking will improve and raise your chances of performing better.
- Ignoring local search content
Most of the searches conducted on focus on specific locations. It, therefore, makes sense to tune your website to local SEO elements. This is indeed a key element of any SEO plan for a business. Business owners should make an effort to ensure the listing of the name, address, and phone numbers are correct. Such a business will help to showcase the business as established and importantly your clients will be able to find you easily.
- No use of image and video tags
It is virtually impossible to run an e-commerce site without images. Both photos and videos play a crucial role in influencing the visitors’ decision and appealing to the mind.
Images and videos on a website add value to the content and make it engaging for the user. It is advisable to include tags on each image that shows descriptions that include keywords only if they are appropriate. On the videos, optimize the meta description with targeted keywords.
Being ahead in SEO ranking is essential particularly for eCommerce sites. It is better to start off with the right steps instead of making mistakes and correcting them later on. SEO for eCommerce is a learning process where several things change with time. Learn on the way as you make use of new technologies.
Joel House is CEO of Joel House SEO Sydney who has served top brands and has more than 10 years experience in digital marketing. His Passion towards Organic SEO and Google Ads Management makes him more special. He ensures one thing above all is quality over quantity to get best ROI.