7 Most Working SEO Strategies For Your WordPress Blog In 2019

Blogging is still one of the best ways to reach out to your target audience, build high-quality links, drive traffic to your landing pages, and establish yourself or your brand as an authority in the field. Despite the fact that visual content is becoming more popular, text-based content is showing no signs of slowing down. It is fair to assume that your blog is using WordPress, and why wouldn’t it?WordPress blogging is great, because WordPress comes with a ton of tools and plugins which allow you to make the most out of your content, especially when it comes to SEO. Let’s a look at some numbers which support this claim.

WordPress powers about 30% of all the websites online, which is a huge. Now, we’ve mentioned that one of the key components which make WordPress a good choice for your blog are its SEO features. And SEO, if you are a blogger, is basically your bread and butter. Good SEO allows you to have your voice heard and/or promote your brand, product, or service. Regardless of how good they are, they would be worth very little if nobody knows about them. With that in mind, let’s take a look at seven most effective SEO strategies you can use to make your WordPress blog more visible.

1. Put Your Keywords in the Title and Header Tags

While keyword stuffing is definitely a thing of the past when it comes to SEO, researching relevant keywords and inserting them into your content is still as relevant as ever. In addition to your target keyword, a good practice would be to include similar keywords which are relevant to the topic you are writing about, according to bestessayservicereviews. However, keyword placement is just as important as their relevance. This means that your main keyword or phrase needs to be inside your title tag, so that it shows in the URL. Furthermore, your work the same keyword into your subheadings, as well as the first paragraph of your blog post.

2. Write Great Content

There is no silver bullet when it comes to writing quality content. However, there has a been a lot of debate regarding the right content length, with many citing longform content and lengthy, pillar posts as the way to go. This is true to an extent, because longer articles allow you to dive into the subject matter much deeper, as well as to insert more of your keywords. But, according to Jim Hughes, who is a content marketer for Best Essays, longform content can also contain a lot of filler, so it’s best to focus on the quality, and not worry about finding the right length for your posts. In other words, value always beats article length.

3. Optimize Your Blog for Faster Loading Times

One of the SEO factors Google’s algorithm takes into account when ranking your website or blog is the speed at which at which it loads. However, that’s not the end of it, because the slower your website, the higher the bounce rate, which spells lower traffic. And since traffic is one of SEO signals, you can see how having a slow website would affect your ranking on multiple levels. According to papersowl reviews, the first step toward fixing a slow-loading website would be to test it with PageSpeed Insights tool by Google, which also gives suggestions, such as compressing your images, or removing some of the plugins which make your blog slow and clunky.

4. Link Building Is as Relevant as Ever

High-quality backlinks, in addition to great content and relevant keywords, are among the most important SEO signals, and nothing will change in that department in 2019. Building links on authority websites will expose you to an entirely new audience, and a a result, you will get plenty of traffic coming your way, which is yet another SEO signal. But, while backlinks are important, you shouldn’t forget about internal linking either. Linking to other blog posts on your blog will help improve visitor engagement, boost time spent on each page, and make some of your older content more visible.

5. Create an XML Sitemap

XML sitemaps are extremely helpful when it comes to keeping all of your blog posts and pages in order, even if you have been posting for years. However, a lot of bloggers avoid them, since creating and uploading an XML sitemap does get a bit too technical for them. Fortunately, if your blog runs on WordPress, there are several plugins you can choose from which can help you generate an XML sitemap automatically. Not only that, but they will also let Google know every time you have added a new page or blog posts to your blog.

6. Switch to HTTPS

One of the things Google plans to do in 2019 is to prioritize website which have HTTPS, as opposed to HTTP, as they are viewed are more secure and trusted. While this is something that you absolutely need to implement if you are running any kind of eCommerce business, online store, or any kind of website which asks users to provide their personal information, you should also do the same if you are a blogger. Otherwise, Google will label your website as “Not Secure”, which can very easily drive a lot of people away from your website, even though it’s perfectly safe to browse.

7. Instal the Yoast SEO Plugin

Since we are talking about WordPress and SEO, we have to mention Yoast SEO plugin, which is just about essential if you are running a blog. The great thing about this plugin is that it makes it easy for you to implement some of the strategies we have talked about in this article. For instance, it is one of those plugins which enables you to generate XML sitemaps automatically. In addition to that, Yoast will ask you to enter your primary keyword for each blog post, and it will tell you where you need to place it. Finally, it automatically adds links to RSS feed.

Summary

As you can see, while some of the basic SEO practices are still as relevant as ever, some new ones, such as HTTPS, have emerged as almost mandatory in 2019. Make sure to implement all of them on your blog. Good luck!

Digiprove sealThis content has been Digiproved © 2019 Antonie Potgieter

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