The power of SEO: 6 Best SEO Tips to Help Your Business Reach More Customers
A strong online presence is a primary ingredient of success in the digital era. In a world where 94 percent of buying cycles begin online, the fact can’t be emphasized enough. No matter what people are purchasing, they typically turn to a search engine before making the final decision.
It is also reflected in Statista’s report, which predicted the global ecommerce sales to reach a whopping $6.5 trillion by 2023.
While the stats may suggest that things are hunky-dory for ecommerce businesses, they are not. An overwhelming majority of businesses still perform poorly, and some even find it hard to stay afloat.
Only those brands with a good understanding of digital marketing and ecommerce have managed to reap the benefits of the lucrative online marketplace. The key to success in the digital world is to make your business visible across the web. Search Engine Optimization (SEO) does exactly that.
An overview of SEO:
SEO is the process of improving the quality of your web page so that it attracts organic traffic. The term “organic traffic” refers to the traffic that lands on your web page as a result of unpaid search results.
Of course, you can get paid traffic, but visitors from paid search rarely convert. It is also highlighted by the fact that 70 percent of the links that users click on are organic.
Search engines use complex search algorithms, called ranking factors, to decide the position of a website for a particular keyword or phrase. Brian Dean from Backlinko has done an excellent job by showcasing 200 Google ranking factors.
This article may not include all the factors responsible for web optimization, but rest assured, we will include the most important ones that will maximize your visibility. The following six tips will maximize your visibility and improve your website ranking so that your business can reach more customers.
Perform keyword research:
Keywords continue to play a crucial role in SEO because they ensure that your website shows up for relevant search terms.
To make your keyword research easier and more effective, research your competitors and see how they have used the keyword. By performing competitor analysis, you will get an idea about the efforts you need to put in your work to outrank them.
Use resources like SEMrush, Google Keyword Planner, or Ahrefs keyword research tool to come up with profitable keywords. Taking the relevant search terms into account can also give you an idea about the keywords that searchers are using in your niche.
As you conduct keyword research, try to focus on long-tail keywords. These are keywords with two or more words. Such keywords benefit from low competition and specifically tells you what a searcher is seeking.
Offer top-notch content:
The recent algorithm updates consider content quality as a leading ranking factor. Research suggests that websites that regularly offer exceptional content see significant improvement in their ranking.
Irrespective of whatever business you’re in or whatever service you are providing, people are always on the lookout for options and solutions to their problems. If you can offer them those solutions, they will not only share it but might as well become your customer.
Good content works wonder for every kind of business, be it online clothing companies, online interior design firms, or online grocery stores. If you can offer something that can bring comfort to people’s daily life, they will keep coming back to you. It will ensure higher rankings in SERP for your business.
When crafting content, make sure that your writing appeals to readers instead of robots. Google algorithms have become so sophisticated that they can now penalize sites for content stuffing and determine whether a content piece is designed for algorithms or users.
Optimize for voice search:
Voice search has increased in popularity over the past few years. In a keynote address, Google’s CEO announced that 1/5th of the queries on Google are voice searches. This is also backed by research from Thrive Analytics, which found that an increasing number of people of all ages now use mobile personal assistants.
As voice search gains traction, it has become imperative for businesses to start optimizing content for voice search. You will need to get back to the board and incorporate voice optimization into your SEO strategy to get an edge over your competitors.
Optimize for mobile:
More than 50 percent of web traffic now comes from mobile devices. So, if you haven’t optimized your site for mobile devices, now is the right time to do it. Otherwise, you will lose a significant portion of web traffic.
Mobile optimization has become more critical after Google officially integrated Accelerated Mobile Pages (AMP) listings into mobile search results. AMP is a framework that facilitates the loading of websites on mobile devices.
There is also a possibility that Google may penalize sites if it does not find them mobile-friendly. Test your site now for its mobile loading speed, and prevent your search ranking from being throttled.
Earn quality backlinks:
Backlinks are crucial to your SEO strategy because they increase your website authority. When Google sees that another website is linking to a web page on your site, it considers your site as “credible.”
However, your website must obtain links only from reliable sites. Instead of investing in cheap links, you should focus on procuring links from sites that have a positive online reputation and better search ranking.
Quality content, including guest blogs, can also prove beneficial for getting internal and external links. Moreover, you can build relationships with influencers in your niche and grow your backlink profile once you earn their trust.
Site navigation is necessary both for users and search engines. It helps users to easily find the intended content on your website and assists search engines to explore your site. Web pages with difficult navigation can lose traffic because users can get frustrated and leave the page in the process.
It is quite understandable when you consider the fact that 76 percent of consumers find site navigation as the most important aspect in web design.
Hence, your website must be designed in a way that makes it easy for users and search engines to explore. It is prudent to submit an XML Sitemap and connect it to Google Search Console. It will make sure that your site is crawled by the search engine, and all pages and URLs are properly detected.
Optimizing your site is a bare minimum in an era with cut-throat competition. If you pay close attention to these tips, you will definitely drive more traffic, generate more leads, and maximize your revenue.
Alma Causey is a Freelance writer by day and sports fan by night. She writes about Fashion and Tech. Live simply, give generously, watch football and a technology lover. Currently, she is associated with Logo Design Valley.