7 Pro Web Design Tips for an Attention-Grabbing Business Website
It takes merely 0.05 seconds for visitors to form an opinion about your website. And as mind-boggling as it may sound, the truth is that 75% of them will form strong opinions about your company based on the website design. In fact, 94% of first impressions are design-related.
If there is one story that such statistics weave, it’s this – the nuances of web design are what separate a functional website from a piece of art. Not only do they act as attention hooks, but they also double up as a retention tactic.
If you are aiming to build (or rebuild) your business website, here are some of the best web design tips that will enable you to make an attention-grabbing website, one that leads to the most conversions.
1. Web Architecture and Navigation
Pay attention to the design architecture and the visual hierarchy that your website will leverage. Now find a sweet spot between the inclusion of all primary elements and the navigational aspect of web pages.
To drive the attention of visitors to the elements that you want to prioritize, follow the laws of visual hierarchy:
Now answer this question, how will a certain visitor make it from point A to point B on a website? This will ultimately affect all key metrics such as conversions, sales and bounce rates. Some handy navigational practices include:
- Making every hypertext element prominent.
- Streamlining the navigation bar.
- Keeping the sidebars separate.
- Having a complimenting footer design. Connecting navigation with business priorities.
- Having a responsive web and mobile website versions.
2. Adding the Ideal UX/UI Elements
Show one thing at a time. This perfectly sums up the ideal end results of what the synchronicity of UX/UI elements should preach for. And this is exactly what the inference of Google was in a leading study.
In simple words, the perceived beauty of a typically visual complex design decreases with the increase in design complexity. Hence, simple and elegant UI/UX elements are key to appealing websites.
Primary UI/UX elements for attractive web designs include:
- Sliders: Options here include using thumbnail navigation for sliders, displaying photos in a Lightbox Popup, and using Carousels displays.
- Infographics: Depict any metrics in the form of infographics. Keep them simple and focused on the target audience.
- Images: Using more people-oriented images but avoiding stock photographs of faces.
- Colors: Apart from picking an elegant color scheme that aids your branding, also consider how different colors affect emotions. Consider your end demographic, their age, and their gender before drilling down on the choices.
3. Integrating Real-Time Support for Better Engagement
Including provisions for real-time support in websites has risen to prominence lately. Why? Simply because the expectations of the customers are soaring higher and higher. And businesses agree with the benefits.
In fact, live chat and chatbots are such a rave today that this is what Gartner predicts:
Unceasing innovation in the space by market players such as Acquire is further paving the way for this revolution. For instance, the Live Chat tool is powered by a smart AI at the backend that can recognize specific keywords and auto-suggest canned responses. Teams can even send highly contextual messages to customers based on predefined conditions and automatically distribute chats among team members.
4. Investing in On-Page SEO Elements
Creating a long-lasting web presence translates to the production of a website that can get found. This means having a dedicated SEO strategy that constantly sifts through the searches of the end-users to pinpoint the ones that are the most relevant to them. It is only then that an effective SEO strategy can be put together.
Here are the attributes of a perfectly optimized web page for on-page SEO:
- Have your primary keyword in the title tag. In fact, the closer it is to the beginning of the tag, the more relevance it holds.
- Construct URLs that are SEO-friendly. Google gives more weight to the first 3-5 words in a URL, with 50 being the ideal number of characters.
- Sandwich the title inside an H1 Tag. This conveys the contents of the web page to search engines.
- Use the right amount of multimedia content in pages, such as images, videos, and diagrams. Optimize each of them to load within the ideal load-time.
- Include the target keyword within the first 100 words and along with at least one H2 tag.
- Have a responsive web design that loads equally smoothly on all devices. This also brings us to our next point.
5. Optimize the Website for Mobile
A whopping 80% of all Internet users own a smartphone today. What’s more? As much as 61% of these users are unlikely to return to a mobile website that they had trouble accessing in the first place.
All this and more makes it crucial for you to have an impeccable mobile website that delivers a seamless experience for your visitors. Some design practices in this regard include:
- Including relevant content stacking and breakpoints that make sense.
- Hiding the navigation menu under a hamburger icon around the top of the home page.
- Optimizing the web page in accordance with AMP (Accelerated Mobile Pages) provisions.
- Shrinking down large font sizes to make them relevant for mobile devices.
- Making the buttons large enough to be visible and small enough to not be overpowering.
- Strategically leveraging white spaces for cleaner designs.
- Optimizing the images to the right size without substantial loss in quality or increase in load time.
6. Executing Smart A/B Testing
You may consider your intuition to be your strong arm when it might actually be getting the best of you. With so many design options, it can be hard to guess the ideal path.
The best course of action in such situations is to A/B test the web pages to understand what makes your website stand out. Under this, different versions of the same web page are shown to different viewers at random.
Their engagement patterns are then mapped to drill down to the best performing version of the web page. Elements that can be tested include:
- Calls to action.
- Webpage titles.
7. Reviewing Real-time User Activities with Hotjar
Hotjar is another great user engagement platform that enables you to visualize how users are interacting with your website. It does this through tools and channels such as:
- Heat maps of user clicks and actions.
- Recordings of user sessions.
- Gathering of user feedback via surveys and polls.
- Conversion funnel reports.
- Analysis of user forms.
This way, you can build a strong and data-backed understanding of your users that are interacting with your website. This will essentially help you to pinpoint the elements that are working in your favor and eliminate the ones that are causing bottlenecks in the conversion funnel.
Reaching an ideal web design is indeed a complex topic, one that has a significant impact on the success of your website. These tips will help you reach a design that serves the needs of your customers while also boosting your conversions.